If there is just ONE BOOK I wish I’d had in my bag as I left home to study photography at college — this is it. And you’ll be surprised to hear that the author never mentions photography at any point in the book!
There is a difference between the world’s best photographers and the mediocre ones who fail to ever produce great images. This book describes that difference.
At first you probably won’t believe what the difference is. It’ll seem too easy. You’ll come up with excuses why it can’t be so simple. But as Matthew Syed explains his story and illustrates his main point with example after example after example, you’ll begin to understand how you too can become one of the best photographers in the world.
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